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About
Sheldon Vision Care has been the trusted eye care destination for Northwest Iowa since 1982. From meticulous glasses and contact lens services, to emergency eye care and disease management, the professionals at Sheldon Vision Care set the bar for personalized and compassionate family eye care.
John D. Michels, OD President
Dr. Michels returned home to practice following graduation from Southern College of Optometry in Memphis, TN. After practicing in Sibley and Sheldon, IA for three years, he purchased Sheldon Vision Care in 2013. Dr. Michels takes great pride in caring for the community he considers home and the patients he considers friends. Dr. Michels enjoys the variety of providing vision care for the whole family.
John’s clinical interests include glaucoma, diabetic eye care, dry eye syndrome, and developing personalized eyewear solutions. John’s favorite aspect of providing patient care is learning about what his patients do for a living, what they do for fun, and what they want to do when they grow up. Dr. Michels and his staff strive to enhance the lives of their patients through a clear focus and attention to detail.
Education
Southern College of Optometry
University of Northern Iowa
Sheldon High School
Professional Affiliations
American Optometric Association
Iowa Optometric Association
Internships
Memphis VA Medical Center, Memphis TN
The Optical Boutique, Germantown, TN
The Eye Center, Memphis, TN
Civic Affiliations
Member, St. Paul Lutheran Church
Diane
Director of Patient Services
Diane is the captain of the Sheldon Vision Care team. She carefully orchestrates the daily patient care tasks in the office, from scheduling exams to coordinating care with our outside team of health care professionals. Diane’s ability to focus on patient needs allows our team to provide timely and individualized eye care.
Donna
Director of Billing Services
Donna is the friendly and familiar face of Sheldon Vision Care. Donna’s experience navigating the ever-changing and often confusing insurance landscape allows our practice to provide timely and accurate information to our patients. If our patients have insurance or billing questions, Donna is able to provide understandable and concise answers.
Ricki
Receptionist
Ricki is one of the first to greet you when you come in the door! Her welcoming smile and bubbly personality is something our patients love. She is our main receptionist and does a great job of keeping the office flowing! Ricki can help you with a variety of things such as scheduling your appointment, checking insurance coverage, getting you a quote for your contact lenses or glasses, and more!
Ashley, CPO
Optometric Assistant
Ashley is our frame gal, she meets with our representatives and orders in frames to fill the boards. She's also great at helping patients pick the right frame and making sure they're comfortable by getting the adjustment just right. Along with these things Ashley assists with marketing and community involvement for our practice!
Sonya
Optometric Assistant
Sonya is one of our Opticians, she will walk you through the beginning of your appointment and do some of the initial testing. She is also great at helping patients pick out their frames, getting the adjustment of your glasses just right, and is our Contact Lens expert!
Tanner, CPO
Optometric Assistant
Tanner is our eyewear extraordinaire! Tanner’s eye for fit and fashion can be seen in our wide selection of designer eyewear. Additionally, Tanner demonstrates her flare for compassionate care while assisting with contact lens fitting and in conducting advanced vision testing. Tanner is joy for our patients and our team to work with.
